How can we make a story about Canon's print and software solutions more engaging?

And how do we effectively convey to the B2B market that Canon offers more than just printers, but also integrated, customized digital solutions for businesses?

We accomplished this by creating the world's first printed, digital commercial!

By developing a captivating animation universe, we effectively communicated the diverse advantages of Canon's offerings in a visually stunning and unique manner, setting ourselves apart in the B2B sector. However, we didn't stop at showcasing the animations; since it was a Canon advertisement, we took it a step further and printed them using a Canon printer.

And that is how we made a printed web video.