to take responsibility you need to build knowledge

Børsen exists to empower all those who choose to take responsibility. In companies. In the workplace. And for society.

With this mission in mind, we launched a new tagline and campaign that placed the act of taking responsibility at its core. This is also reflected in the Børsen profiles, each of whom shoulders responsibility from their respective sections of the newspaper.

To take responsibility you need to build knowledge.

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Visual identity for a new whisky brand